Is Social Media the Coke of Personal Communication?
According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every...
View ArticleLocal Search: Why It Matters and How to Get Started
With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner’s list of...
View ArticleContent Marketing Strategies for Small Business Owners
Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you’re a small business owner and you want to drive traffic to your website and you’re...
View ArticleWhat is Inbound Marketing, really?
Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so...
View ArticleCo-Marketing with a Local Non-Profit
As businesses, we are built on relationships with our employees, managers, vendors, etc. And what better way to strengthen or build a local relationship than partner with a non-profit. Find a group...
View ArticleBuyer Persona Exercises
Before launching a new marketing campaign or initiative, it’s important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most...
View ArticleWhat is a landing page?
What is a landing page: What makes a great page? You’ve heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more...
View ArticleShrink your marketing to-do list
In 2015, we can make your life easier (and drive more leads to your business). Not sure how? Here are 5 Outsourcing Advantages for your Marketing Team. Below are a few ways you can get more out of...
View ArticleOnline Lead Generation Campaign Basics
A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but...
View ArticleWhy Should Marketing Analytics Be In Your Tool Kit?
Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this...
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